It’s a shift from marketing the box to marketing the relationships inside it, which is closer to what the brand was always claiming to be about.
Putting faces to the farms behind every box
The Honest Farmer
The Client
The Honest Farmer is a weekly food subscription based in BC’s Fraser Valley, delivering to homes in Chilliwack and Vancouver. They work with small batch regenerative farmers across the province, from produce growers to ranchers, bringing grass fed dairy, pasture raised eggs, organic produce, and artisan bread straight to people’s doors.
The model runs on more than convenience. Regenerative farming means no monocrops and no chemical shortcuts, just rotated livestock, healthy soil, and the kind of food that tastes like it used to.
The Challenge
The Honest Farmer’s entire business rests on a promise most food brands only gesture at: you know exactly whose hands grew what’s in your box. But the marketing hadn’t caught up to that promise. Product photography, packaging shots, the eggs, the cheese, the produce, did the job of showing what customers were getting, but none of it showed who they were getting it from. The farms themselves, the actual people doing the work, were invisible in the brand’s own storytelling. For a company built on traceability and trust, that’s a real gap: the thing that sets them apart from a grocery store shelf was the one thing nobody could see.
Our Approach
Rather than one polished brand film standing in for “local,” we treated each farm as its own story worth telling in full. Two growers, Creekside Dairy and The Local Harvest, both in Chilliwack, each got a dedicated feature video built around their own operation, their own routines, their own way of talking about the work. That distinction matters here specifically: The Honest Farmer’s whole pitch is that these aren’t interchangeable suppliers, so the content couldn’t treat them as interchangeable either. A single farm profiled once would have told a nice story. Two farms profiled separately builds the beginning of a library, proof that this traceability claim holds up across more than one relationship, with room to add the next farm the same way.
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Our Process
1. Discovery & Planning
We worked with The Honest Farmer to identify which growers best represented the range of the business, landing on Creekside Dairy and The Local Harvest in Chilliwack. Rather than building one script to cover both, we planned each farm as its own shoot, mapping out the routines, spaces, and moments at each property that would carry the story: the animals, the fields, the people doing the work day to day. Shot lists were built around real farm schedules rather than a fixed studio call sheet, so the crew could move with the day instead of against it.
2. Production
Each farm was filmed on location over its own day, with the crew working directly around ongoing farm operations rather than staging moments for camera. This produced the two feature videos alongside a broader coverage pass at each property: a standalone photo session capturing the land, the animals, and the people, plus additional footage shot specifically with short-form social cuts in mind, so nothing needed to be re-shot later to fit a different format.
3. Post-Production
The two farm features were edited as distinct stories rather than variations on a template, each keeping its own pace and voice while still feeling like part of the same brand. The photo library was culled and delivered alongside the films for use across web and print, and the short-form footage was cut down separately into a set of social-ready assets. Color and tone were kept consistent across all three deliverables, so the farms read as part of one brand even while each film stands on its own.
Deliverables
2x Farmer feature videos: Creekside Dairy and The Local Harvest
Photo library covering both farms, for web, social, and print use
Set of short-form video assets, cut for social
The Outcomes
Both features now run across The Honest Farmer’s website and social channels, giving customers a direct look at the farms behind their weekly box rather than a general promise of “local.”
The two-farm structure has become a template rather than a one-off, setting a model The Honest Farmer can extend to future growers as new farm partners join the roster.
