Celebrate BC Dungeness Crab
BC Crab Co.
The Client
BC Crab Co brings fresh crab from the waters off Vancouver Island straight to the table, working with local crabbing vessels to source and sell their catch. Their business runs on freshness and proximity: the crab on someone’s plate was likely in the ocean that same morning. That’s the story BC Crab Co wanted told, not just the seafood, but the short distance between the water and the meal.
The Challenge
Most seafood content shows the finished plate. It rarely shows where the meal actually started. BC Crab Co wanted both halves of the story told honestly: the work of getting the crab out of the water, and the moment it becomes dinner with people around a table.
That meant two very different shoots in one project. A working vessel off the coast in the early morning. Then, later that day, a staged dinner for six on a farm property, built to feel like a real gathering rather than a set.
Deliverables
6x short social media videos
Set of b-roll clips for web and social use
Gallery of high-resolution photos
Our Approach
This project had two halves, and we shot them like two different stories that happen to share one client.
- The crabbing vessel, off the coast of Vancouver Island, gave us the real work behind the product. Early morning light, open water, and the actual process of bringing crab up from the ocean.
- A farm property in Central Saanich gave us the other half that evening: a dinner for six, staged as a gathering of friends, with the same crab from that morning finally on the table.
Shooting it this way meant the finished content carries both truths at once. The work on the water, and the reward of the meal it becomes.
Our Process
1. Discovery and Planning
We planned around two very different settings in one project: a working boat in the morning and a styled dinner that evening. Timing mattered here, since the same crab needed to travel from the water to the table within the same day. This is also where you would meet the person directing your shoot, because at Alpenglow the director is the one on that first call.
2. Production
Morning one, aboard a crabbing vessel off Vancouver Island, documenting the real work of the catch. Evening one, at a farm property in Central Saanich, where six guests sat down to a dinner built around that same crab.
3. Post-Production
Editing and colour grading brought both halves into one consistent look, then everything was cut into six short social videos, a b-roll set for ongoing use, and a stills gallery spanning both days.
One more thing worth knowing. The person who planned this project also directed it, shot it, and edited it. That is how every Alpenglow project runs. Nothing gets lost in handoffs, because there are none.
The Outcomes
BC Crab Co now has a set of short videos and stills that tell the full story of their product, not just the plate at the end. The six social cuts give them content built for how people actually scroll, and the b-roll set means they aren’t starting from zero on their next post.
Most seafood content stops at the plate. This one shows the boat, the crew, and the work before it, so the dinner at the end feels earned instead of staged. That’s content BC Crab Co can keep using for launches or seasonal posts without re-explaining the story every time.
Two days, two locations, and one story that actually holds together.